Ready to share your ideas?
Through thoughtful planning and creative execution, we connect your goals with your audience to turn ideas into results.
We collaborate with departments to:
- Develop strategic marketing plans that align with divisional priorities
- Identify target audiences and the most effective ways to reach them
- Plan integrated campaigns that combine print, digital and social media
- Create cohesive messaging that strengthens the USC brand
- Track and analyze performance metrics to guide future efforts
Strategy meetings are especially helpful for major divisional initiatives such as:
- Annual giving campaigns
- Awards and recognition events
- Division-wide campaigns and milestones
- Community engagement and recruitment efforts
During a strategy meeting, we’ll explore:
- Project goals and objectives – What success looks like and how we’ll measure it
- Target audiences – Who you want to reach and how to best engage them
- Key messages and storytelling themes – What makes your initiative meaningful
- Brand alignment – How your project fits within the division’s voice and the USC brand
- Creative approach – Visual direction, tone, and content ideas
- Marketing channels – The best platforms to promote your message (digital, print, social media, etc.)
- Timeline and milestones – Planning each stage for smooth production and launch
- Metrics and evaluation – How we’ll track engagement, reach and overall impact
Typical Delivery Timeline:
To ensure thoughtful planning, collaboration, and execution, we recommend submitting your request at least 12 weeks prior to your event start date. This timeline ensures clear strategic direction while allowing sufficient time for creative development and promotion.
Please note that the first four weeks should be dedicated to communication, strategy, and design, followed by an eight-week promotional period leading up to the event or campaign.
If you need assistance with any additional services such as Design, Communications, Social Media, Video/ Photography and Website